3CO02 Principles of Analytics Assignment Guideline

Introduction to 3CO02 Principles of Analytics

3CO02 Principles of Analytics unit provides insight on how people professionals analyse ideas and use evidence in making decisions to support people practice issues in the organisation. Students provide a presentation wit presenter notes for the following questions. The word count for task one is 1750 words.

AC 1.1 Define what is meant by evidence-based practice and how it is applied within organisations, providing three examples of different types of evidence-based practice that can be used to inform principle-led judgements and outcomes for an organisation?


Students define evidence-based practice as the use of evidence and critical thinking in decision-making. The approach require decision-makers use facts and evidence, rely less on personal wisdom, and experience (Young, 2022).

The sources if evidence are:

  • Scientific literature
  • Data from the organisation
  • Judgement and expertise from organisational managers and consultants
  • Data from stakeholders

AC 1.2 Explain the reasons why it is important to use data to help assist organisational improvements and why this data need to be timely, ethical and accurate


Reasons why data assist organisation improvements are-

  • Improve organisation effectiveness
  • Promotes organisation culture and performance, as well as internal and external perceptions

Examples of organisation improvements include:

  • Organisation productivity
  • Increased profits
  • Higher employee morale
  • Positive organisation reputation

Further, students explain why data should be ethical, timely and accurate. Students may consider explaining the General Data Protection Regulation (Ayling and Suff, 2021)

AC 1.3 Explain two different types of data measurements and information that can be used by people professionals, and how they are each used to collect and collate information to support effective decision-making


Examples of data measurements include-

  • Qualitative data
  • Qualitative data

Employee absence number is a quantitative measure that aids effective decision-making. Surveys are qualitative measures that id effective decision-making.

AC 1.5 Explain how organisational policies, procedures and other forms of evidence can be used to support appropriate choices and decisions


Examples of organisation policies and procedures include-

  • Rewards and benefits policy
  • Learning and development policy
  • Anti-harassment policy
  • Health and safety policy

The policies support appropriate choices and decisions –

  • Based on evidence from managers and staff
  • Evidence from database
  • Evidence from electronic systems

AC 2.1 Explain the range of internal and external customers and stakeholders, that people professionals work with, and the part that influencing plays within the relationships


Students give examples of one internal customer and one external customer.

Examples of internal customers are-

  • Shareholders
  • Employees
  • Potential candidates

Examples of external customers are-

  • Customers
  • Suppliers

Students explain people professionals’ roles in influencing the customers. The students explain how people professionals communicate to identify customers’ needs and develop strategies to managing those needs.

AC 2.2 Explain what is meant by creating value as a people professional, and identify benefits of providing value to customers and stakeholders


Students explain the meaning of value creation in terms of how organisations invests in people; the leaders, managers and employees. People within organisations should be keen to complete their assigned roles and ensure that they create value (Burke, 2018). People professionals support value-creation by-

  • Employer branding
  • Education
  • Ethics and values
  • Employee engagement

The significance in maintaining value are that the organisation can attract more suppliers, gain more customers, and improve market competitiveness.

AC 2.4 Drawing on good practice examples, explain how the work that people professionals perform benefits others within an organisation in supporting good practice, open cultures, commitment and engagement


An example of a good people practice is promoting diversity and inclusion. This is achieved in the recruitment and selection stage and in the provision of learning and development opportunities.

Diversity and inclusion is a good people practice that benefits others. People in the organisation experience high satisfaction; they get an opportunity to voice their concerns and improve their relationships with others.

AC 2.3 Explain how social media can be used internally and externally in workplaces to improve communication and organisational practices, highlighting the risks in a work context


Students explain how social media supports internal and external communication. There are different types of social media forums that professionals use in sharing information and ideas at work.

The positive impacts of social media include-

  • Employee engagement
  • Employee inclusion
  • Promote team morale
  • Impacts employee wellbeing
  • Enhance employee collaboration

The risks of using social media include-

  • Permission to use different social media platforms
  • Organisation reputation risks
  • Bullying and intimidation
  • Cyber stalking
  • Authenticity and security issues.


AYLING, L. and SUFF, R. (2021) Data protection and GDPR in the workplace, available from https://www.cipd.co.uk/knowledge/fundamentals/emp-law/data-protection/factsheet [Accessed 20th July 2022]

BURKE, E. (2018) People and the creation of value: why organisations need to up their game on understanding, measuring and leveraging human capital. Available from https://www.cipd.co.uk/Images/people-and-the-creation-of-value_tcm18-19955.pdf [Accessed 20th July 2022]

YOUNG, J. (2022) Evidence-based practice for effective decision-making. Available at https://www.cipd.co.uk/knowledge/strategy/analytics/evidence-based-practice-factsheet [Accessed 20th July 2022]

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